What city does your fashion brand live in?

Hello Fashionista!

Do you live in a small city and you feel like your brand doesn't belong there? Do you feel like your target customer and your network is elsewhere? You design the most bomb fashion but your city is behind so they don't get it like the people in larger market cities. Here are some tips and ideas to help you with sourcing the best brand location:

  • Add analytics to your website- this will allow you to track where website engagement is highest. Also track the cities your online orders and inquiries come from.


  • Bigger cities don't always equal bigger profit- sometimes being the big fish in a small pond is more powerful. Don't sleep on smaller cities that support you. We always look to NYC, ATL and LA. We know these cities are the stomping grounds of successors, but who do you know in these cities that can connect you? Look out for emerging cities like Houston,Dallas, Chicago, Philadelphia and DC


  • Don't relocate until you have at least 100 contacts-if you have big dreams of moving your brand to a new city, don't leave your current city until you have at least 100 contacts! That means you need to visit that city as much as possible for networking events, promo etc.


  • Saving $ is key- Can you afford to relocate to this new city? How much are flights to return home for holidays and emergencies? Price these things and save 4-6 month of survival cash.


  • If you cannot afford to move the brand, find a home base: moving isn't cheap! It's also scary to take on a new town usually solo. Find a retailer that's well respected in that town and contact them regarding placing your garments in their store on consignment or wholesale. That way your target customer is fulfilled still. 

What city does your brand live in? Comment below!

How I grew my mailing list by 411% and grossed $2k in 24 hours.

 Hello Fashion Entrepreneur, 

 If you are a client of mine, then you know the importance of advertising. I recently invested in advertising with a popular social media page called @theshaderoom. The Shaderoom has about 6 million followers that I had the advantage of reaching. Within hours of advertising my mailing list grew by 411%! Thats right! 411%! I went from barely 100 subscribers to almost 500! I am so excited to have new contacts to reach and follow up with. I also was able to advertise my digital products. I sold many different mini courses that allowed me to gross a bit over $1,200. Many new followers and subscribers also visited my business website, IrregularExposure.com. I grossed over $800 in sales that evening! I share this with you to inform you that advertising is an investment that you will gain the return on. Here are some items you need to consider prior to advertising with social media pages:

- What are their demographics? - It is imperative that the page shares their media kit with you. This will allow you to see their demographics and following power. This will also allow you to confirm if your target customer follows them.

-Can you choose your posting time? - Be cautious of posting too early or too late. You need to know the pages peak posting times. Also be aware of time differences within different parts of the world. For example, if you have your post go up at 9am est., most west coasters will still be asleep and won't see the post. However, if you post at 12 noon est, most east coasters at at lunch at work and west coasters are awake and at work or starting their day. 

- How long will my ad run?- Ask the company how long will the ad stay on their page. Will it come down after a few hours or days? Will it be permanant? You need the most bang for your buck so be sure to ask as many questions as you need. 

If you are unsure about how to properly advertise or even begin your fashion brand, visit the Success Shop to retrieve the Launch My Line ClassThis class will offer you a step by step guide to launching, advertising and more!

The Irregular Exposure Fashion Academy Brunch Tour Stop the the DMV

Hello There!
  Irregular Exposure is happy to announce the start of our Fashion Academy. Founder and fashion designer Jessica Williams has created a program to assist fashion designers with starting their brands. The Irregular Exposure Fashion Academy is currently on tour meeting with aspiring designers! Our 1st stop was in the DMV on May 22nd. Click here to read about this sold out event.

Im taking you to NYC!

Hey there fashion lovers, 
Many of our IEFA clients have hit the ground running! The road to fashion freedom is closer than you think! Be sure to apply for a FREE discovery session with me. Our clients are headed to NYC for a tour of the fashion district, New York Fashion Week and more! This is just one of the exciting memories that will be created in our program! Our home study courses include video tutorials, monthly 1 on 1 sessions with Jessica, hands on home assignments and more! We hope you can join us! Click here to secure your spot today!
Jessica Williams
Fashion Designer & Industry Entrepreneur 

I grossed 5 figures this month as a fashion designer!

It's time for you to make big bucks as a fashion designer.

Hey Emerging Fashion Designers, 
    I am so excited to begin private coaching sessions with my emerging fashion designers. Our clients are going to have a year of transition, creative growth, fashion design skill knowledge and profiting. In the IE Fashion Academy, we do not only focus on fashion design training but we also have a huge focus on profiting as a fashion designer. 

   There is a myth that independent fashion entrepreneurs don't make much money. I am living proof that with hard work and knowledge within your industry, you can generate major revenue. I want to assist you on the journey to do the same. Be sure to visit IEFashionAcademy.com now to secure your future to fashion stardom. Our clients have already hit the ground running! Don't get left behind!

Jessica Williams

How I made over $8,000 in 1 weekend!

Hello everyone! A lot of people ask me how I went from a local designer to gracing runways during New York Fashion Week.The answer is God, consistency and education. With 10 years of design experience and a degree from the Art Institute of Philadelphia, I can say that the road hasn’t been a easy one. It took me years to reach my goals and I am still learning. Have you ever wondered how to break into the fashion industry but you don’t know where to begin? I have been in your shoes. What if I was able to save you years of trial and error, money for education and research by offering classes to assist you? Well that’s exactly what I’ve decided to do!
This summer, I will offer classes in the DMV area to help you learn everything you need to know about the fashion industry! This curriculum has been custom designed to assist you in not only the fashion design and production process but also the marketing, selling and buying process. Here are just a few topics we will tackle:

Pattern making
Fabric selection
How to select a manufacturer
trade show participation (how to impress the buyers)
Touring the New York City garment district (the network you need to know)
Manaufacturing vs. custom designs ( Return on investment and seamstress vs. designer)
Be sure to look out for more information soon! Tell a friend to receive special pricing!